MTTM 6 MARKETING FOR TOURISM MANAGERS Solved Assignment 2024-25
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1. Discuss the characteristics of Service Industry. Explain how it affects the Marketing Mix with suitable example.
2. What do you understand by “Marketing Research”? Discuss the relevance of Marketing Research for Tourism Industry.
3. Describe the process of a new product development. Substantiate your answer with suitable examples from Tourism Industry.
4. What is meant by “Consumer Behaviour”? What are the factors that affect Consumer Behaviour in the Tourism Industry? Explain with the help of examples.
5. Write short notes on any two of the following:
i.Role of Wholesaler in Tourism
ii.Cyber marketing and Tourism
iii.Branding in tourism
6. “Each stage of Product Life Cycle requires different marketing strategy”. Comment on the statement and support your answer with relevant examples from Tourism and Hospitality industry.
7. Discuss the need and process of training and motivating the sales personnel.
8. Discuss the methods of designing a marketing organisation.
9. Explain the channels of distribution of tourism industry with relevant examples.
10. Write short notes on any two of the following:
i. Demand forecasting for a tourism product
ii. Marketing Communication in tourism
iii. Personal Selling in tourism and hospitality industry
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MTTM 6 Solved Assignment 2024-25
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