MJM 029 ADVERTISING AND PUBLIC RELATIONS Solved Assignment 2024-25

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1. Select any recent advertising campaign of your choice. Identify the appeals used and discuss how these align with the target audience and campaign objectives. Provide recommendations for improving the campaign based on your analysis.

2. Discuss, with suitable examples, how ideation and copywriting contribute to conveying a compelling message.

3. Describe the structure and functioning of an Ad Agency.

4. Prepare a press release for any product launch event.

5. Write short notes on any two of the following (300 words each) :

a. Message Weight

b. Internal Publics

c. CSR

d. Corporate Image

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MJM 029 Solved Assignment 2024-25

MJM 029 Handwritten 2024-25

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IGNOU Instructions for the MEG Assignments

MJM 029   ADVERTISING AND PUBLIC RELATIONS Solved Assignment 2024-25 Before ate mpting the assignment, please read the following instructions carefully.

1. Read the detailed instructions about the assignment given in the Handbook and Programme Guide.
2. Write the course title, assignment number and the name of the study centre you are attached to in the centre of the first page of your response sheet(s).
3. Use only foolscap size paper for your response and tag all the pages carefully
4. Write the relevant question number with each answer.
5. You should write in your own handwriting.