MCO 06 MARKETING MANAGEMENT Solved Assignment 2024-25
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Attempt all the questions:
1. a) Describe the profile of a company which has adopted the marketing concept.
b) Classify the different types of intermediaries and provide examples of each type in the context of a consumer goods market.
2. Explain the concept of market segmentation and why it is important for businesses. Identify and describe three different market segmentation strategies and provide an example of a company that uses each strategy effectively.
3. Write short notes on the following:
a) Price determination
b) Relationship marketing
c) Freud’s Psychoanalytical theory of personality
d) Publicity strategies
4. Differentiate between the following:
a) production concept and product concept
b) Market skimming and penetration pricing strategies.
c) Marketing research and marketing information system.
d) Brand extension with brand loyalty.
5. Comment briefly on the following statement:
a) “The environment becomes important due to the fact that it is changing and there is uncertainty”.
b) Consumer’s decision to purchase a product is influenced by a host of factors.
c) “Rural markets in India offer huge opportunities and challenges to marketers”
d) “There are so many inter-linkages between services and products in several instances.
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MCO 06 Solved Assignment 2024-25
MCO 06 Handwritten 2024-25
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IGNOU Instructions for the MEG Assignments
MCO 06 MARKETING MANAGEMENT Solved Assignment 2024-25 Before ate mpting the assignment, please read the following instructions carefully.
- Read the detailed instructions about the assignment given in the Handbook and Programme Guide.
- Write the course title, assignment number and the name of the study centre you are attached to in the centre of the first page of your response sheet(s).
- Use only foolscap size paper for your response and tag all the pages carefully
- Write the relevant question number with each answer.
- You should write in your own handwriting.
